When developing a mobile marketing strategy, small businesses should customize their content and messaging in order to deliver unique brand experiences to their target audience. An effective mobile strategy can also deliver an abundance of ecommerce opportunities, but there are four things you should remember when writing content for this group. In the latest PR Newswire’s Small Business PR Toolkit post, contributing author Steve Lazuka offers the following best practices for mobile content writing:
Short Solid Headlines
Long headlines can take up most of the screen on a small mobile device. You want to create short and strong headlines that grab attention without taking up the whole screen. Short headlines are easy to scan and digest on a mobile device.
Since so little of your content is on display at one time, you will want to start with your most powerful point. Make the strongest claim or biggest promise up front so that your readers want to continue below-the-fold to find out what you are going to say. Since your readers are out and about, they want to decide quickly whether or not it is worth it to read your content.
Think about how your text is going to appear on the small screen. A paragraph of more than five or six sentences is going to become a wall of text that is hard to decipher. Short paragraphs are easier to follow on a mobile device. You will want to keep this in mind for mobile content writing.
Focus and not Fluff
In your mobile content writing, you want to be laser focused on your topic. Your readers are on-the-go, and they want to get the essentials quickly. They don’t have time for a lot of fluff or distractions. Say what you need to make your point and finish up. Eliminate any unnecessary verbiage or digressions from your main point.
This is not really about whether your content should be long or short. It is about making your content as long as it needs to be and not any longer.
For discussion on the remaining mobile content writing best practice, read Lazuka’s article here.
PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz.
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