Heinz Ketchup Releases Ridiculously Slow, All-Red Puzzle to Pass the Time

As social distancing and self-isolation become the norm, a nostalgic favourite is back and trending in social feeds: the puzzle. Now, Heinz Ketchup has released a puzzle of its own, with 570 pieces, all identical Heinz red.  It might just be the world’s slowest puzzle.

“Heinz is known for its iconic, slow-pouring ketchup. In a period when everyone has a little more time on their hands and puzzle popularity has skyrocketed, we wanted to help pass the time by connecting the two,” says Brian Neumann, Senior Brand Manager, Kraft Heinz Canada. “We’re always looking to deliver fun, contextually relevant ways to give our consumers a smile, and this ridiculously slow, all-red Heinz ketchup puzzle seemed like the perfect fit.”

Heinz knows that good things take time. Just like the satisfaction you get when ketchup hits your fries following the perfectly slow Heinz ketchup pour, this puzzle is worth the patience, only this time, you can’t hold it at the perfect angle to solve it.

Whether you live alone, with family or roommates, this puzzle is designed to entertain those aged three and up and provide a sense of happiness during these unprecedented times.

Heinz is giving away 57 puzzles to ketchup lovers in 17 countries around the world. In Canada, 57 lucky Canadians will have the chance to win one.  All they have to do is head over to @Heinz_ca on Instagram and comment on the post here sharing who you wish you could finish the puzzle with for your chance to win 1 of 57 puzzles.

Heinz encourages selected winners in Canada to share their progress and completed puzzle on social, tagging @Heinz_ca.

About Kraft Heinz Canada
Kraft Heinz Canada is the country’s largest food and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. Kraft Heinz Canada products are found in more than 97 per cent of Canadian households. The Company’s iconic brands include Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées Dressing, Jell-O, Classico, Kool-Aid and Maxwell House. Kraft Heinz Canada is dedicated to the sustainable health of our people, our planet and our Company. For more information, please visit www.kraftheinzcompany.com.

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