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Mars Chocolate & Wrigley Lead Confectionery Industry Evolution with Partnership for a Healthier America

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Mars Chocolate & Wrigley Lead Confectionery Industry Evolution with Partnership for a Healthier America, Ensuring More Choice & Transparency for Consumers

Mars Chocolate and Wrigley have committed over $200 million to continue leading on new product innovation under 200 calories, front-of-pack calorie labeling and consumer education

Taking the right steps forward has meant consistently leading and pushing the confectionery industry to raise its standards. This represents millions of dollars of investment and thousands of hours of research and implementation for Mars Chocolate and Wrigley to accomplish the following:

  • First to implement a global marketing code, eliminating marketing to children under 12 (2007);
  • First chewing gum to be awarded the American Dental Seal of Acceptance (2007);
  • First to prominently display calories on front of all chocolate and confections packaging (2008);
  • First to eliminate “King Size” offerings and replace with portionable “Sharing” options (2012);
  • First to deliver 100 percent of single serve products below 250 calories per pack (2014);
  • First manufacturer to endorse the World Health Organization’s guidance to limit sugar intake to 10 percent added sugar and support labeling in the U.S. (2015);
  • First to commit to remove artificial colors from all food and confectionery products globally (2016).

 

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