Cercacor today announced world-record-holder runner Brenda Martinez is the latest champion to become an Athlete Ambassador with the company.
Cercacor makes EmberTM – the world’s first non-invasive hemoglobin tracker for endurance athletes. Ember enables endurance athletes and their trainers to non-invasively measure hemoglobin, oxygen content, oxygen saturation, perfusion index, pleth variability index, pulse rate, and respiration rate in approximately 30 seconds.
Martinez is a middle-distance, elite track & field championship medalist and Olympian. With her three other Olympian teammates, she broke the indoor distance medley relay world record (10:40.31) in Boston on January 28, 2017. Among her many other achievements include being the 2016 USA Indoors 1500m Champion (4:08.57). Martinez will share her experiences using Ember through her and Cercacor’s websites, social media, a series of videos and limited appearances.
When Martinez won the bronze medal in the 800 meters at the IAAF World Championships in Moscow in 2013 (PR 1:57.91), she became the first American woman to ever place in the top three in this event at the world championships. (Martinez may be upgraded to silver, instead, pending the final appeal and adjudication of a suspended athlete.)
Before earning her degree in 2010 from the University of California Riverside, Martinez was a three-time, NCAA All-American. She currently lives in Big Bear, CA with her husband Carlos Handler and has used Ember since December 2016.
Smaller than a smartphone and using only light, Ember enables users easy and immediate access to key data about their bodies as part of their strategic training regimen. Users download the Ember app to their (Apple / iOS) smartphone or tablet, which then connects to the Ember device via Bluetooth. Athletes and trainers use the app to view, build a historic record, and segment and track their collective data.
“Over the course of my career, I’ve learned that being in tune with my body is absolutely essential for improving performance,” explained Martinez. “I use Ember three to four times a day to gain insights into several of my critical biomarkers that I wouldn’t know without doing blood tests. The device is simple, painless and has become an integral part of my training sessions.”
“It’s an honor to have a runner and athlete of Brenda’s caliber help us share Ember with the world,” stated Cercacor’s VP of Marketing Mel Chiba. “We really admire her methodical training regimen and relentless pursuit of becoming the best possible runner. We also applaud how much time she gives to inspire and encourage young female athletes and runners.”
“Brenda’s a terrific champion and role model,” explained Dotsie Bausch, Cercacor’s marketing strategist & ambassador and a 2012 Olympic Silver Medalist. “She really embodies what Cercacor looks for in an Athlete Ambassador.”
Cercacor is an innovator of non-invasive, easy-to-use monitoring technologies. The company helps people access key health indicators – empowering them to better understand their bodies, enhance their fitness levels and reach their full potential. Cercacor is passionate about finding better ways to help endurance athletes and everyday people achieve the extraordinary. Its technologies are licensed by Masimo Corporation, a publicly traded, global leader in the development and distribution of non-invasive monitoring solutions in the healthcare professional market.