Forrester Top 10 Technology Trends to Watch 2016-2018
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The customer is king. That’s a given. Smart companies are adopting end-to-end technology solutions to propel their growth and ensure their sustainability.
Forrester’s top 10 technology trends demonstrates why a shift is underway from cyclical, intention-led spending on point solutions, to investments targeting customer-driven, end-to-end value. Whilst this opens up huge opportunities, they also pose challenges in terms of the organisation’s infrastructure, culture, and maturity – particularly as companies expand and grow.
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