7-Eleven, Inc. is introducing its first fresh donut topped with chocolate bar pieces, and the world’s largest convenience retailer selected one of America’s top 10-selling chocolate candies for the honor – TWIX® Caramel Cookie Bars.
The Caramel Bar Made with TWIX Donut is a yeast-raised rectangle bar topped with caramel icing, drizzled with chocolate and sprinkled with chopped TWIX pieces.
Made by Mars Chocolate North America, a single pack of TWIX Caramel Cookie Bars comes with two crunchy cookie bars covered with smooth caramel and enrobed in creamy chocolate. Not only is the new donut topped with chopped pieces of TWIX, it was created to replicate the candy’s caramel-chocolate deliciousness.
“People want to have fun with their food, especially treats,” said Terrell Smith, 7-Eleven fresh bakery category manager. “Premium and specialty donuts are becoming an all-day impulse item that our customers are purchasing when they crave something sweet. With our Caramel Bar Made with TWIX donuts, they get two treats in one, a delicious donut topped with one of our best-selling candy bars.”
Specialty donuts continue to be a hot bakery trend, with fun or unexpected flavors and sweet, savory and surprising toppings and fillings. Previous exotic donuts offered at 7-Eleven stores have included a pink sprinkle version of the one featured prominently on The Simpsons television show and, for the 50th birthday of its iconic frozen drink, wild cherry and blue raspberry Slurpee donuts.
Like all fresh bakery items, the Caramel Bar Made with TWIX Donut is made fresh and delivered daily to 7-Eleven stores. Suggested retail price for the limited-time premium donut is $1.69 at participating stores.