Underwear For Men Launches

Underwear For Men, a leader in men’s underwear products, has launched a new website with an improved shopping experience. The enhancements include, improved page load speed, improved mobile experience, the addition of an easier, simpler checkout, and a better navigation experience allowing shoppers to easily understand the benefits of UFM’s men’s underwear products.

“We are always looking for ways to continually improve the customer experience and that starts with our website,” said John Polidan, President and CEO, Underwear For Men. “Our new website loads much faster and offers a single page checkout so shoppers can quickly purchase the men’s underwear products they need from any page of the site.”

In addition to an improved online experience, Underwear For Men also updated the branding throughout the site to reflect UFM’s positioning as a men’s underwear company that makes men’s underwear for every man in every moment. The new imagery and product illustrations help educate men about the many benefits of UFM’s patent pending design that adjusts to support your manhood. The new UFM logo was selected by Facebook fan vote, as well as the brand’s latest ambassador and the products’ new waistband available in the 4.0 generation.

“We like to stay in close contact with our customers, and we regularly ask for their help selecting new designs for our marketing materials and men’s underwear products,” said Dara Gourley, Marketing Director for Underwear For Men. “Our customers like shaping the future of UFM. We want every customer to be proud to wear UFM.”


About Underwear For Men

UFM’s patent pending technology was introduced to the sports market in 2013 in Nashua, NH. After purchasing the company, John Polidan, President and CEO, relaunched UFM in Florida in 2015 as a product worn by all men, not just sports. Every pair of UFM is engineered with a patent pending drawstring technology that adjusts to create a comfy hammock for your manhood. The innovative pouch isolates your manhood to support, and prevent sagging, rubbing and chafing. In the first year, UFM sold 25,000 pair and the company continues to grow.