Wrap Media, LLC, a cloud-based software company offering a mobile-first, interactive storytelling and commerce platform, today announced an additional $4 million in funding from Dream Incubator and the formation of a strategic partnership to build Wrap’s presence throughout Japan and other Asian markets. The funding is in addition to Dream Incubator’s participation in Wrap’s last $12.7 million Series B round in September. To date, Wrap has raised a total of $25.2 million.
“Wrap has experienced significant growth in the US since launching just a few months ago, and it’s always been an important next step in our growth strategy to have a footprint in Asia,” said Eric Greenberg, Founder and CEO of Wrap. “With Dream Incubator’s proven track record and experience in growing companies’ presence in Asia, they are the perfect partner to help guide us in these markets and position us for success.”
This strategic partnership between Wrap and Dream Incubator will introduce Wrap’s innovative product in Asia to help drive commerce, increase customer loyalty and enhance the overall mobile user experience. As the only media and content format designed for the way people use mobile today, Wrap allows a single touch to take users into a multi-functional experience without actually having to download, open or be in an app. Sent as a link, image or embed, Wraps are authored once, fully portable and run anywhere that a browser or web view can exist from any web platform, app, game, device or brand property.
“We are very pleased with this new investment and believe that Wrap Media’s cutting-edge technology will disrupt the mobile app ecosystem and dramatically change the mobile web experience,” said Takayoshi Yamakawa, President of Dream Incubator. “We are excited to collaborate with Wrap Media to have its product penetrate the Asian market.”
“With mobile usage exploding throughout Japan and other Asian countries, these markets are in dire need of a disruptive solution like Wrap that will ultimately shape how we interact and use the mobile web,” said Gordon Rubenstein, Managing Partner of Raine Ventures and a Wrap board director. “Wrap’s strategic partnership with Dream Incubator will give the company a global presence, and we’re excited for what’s next.”
Founded in 2014 by entrepreneur Eric Greenberg, Wrap is a mobile-first storytelling and commerce platform that delivers app-like user experiences in bite-sized pieces through the mobile web. The ‘Narrative Web’ is the native app alternative, enabling unprecedented engagement, activation and conversion for brands, publishers, and digital businesses. Through its unique authoring tools and SaaS platform, Wrap creates opportunities for companies to create new business models and deeper relationships that cultivate loyalty and lead to increased revenue and profitability.